Vice is an international network of media channels. They have a youtube channel, a magazine, a record label, feature films & a television production suite.
They broadcast on vice.com and also have a youtube channel as well as a magazine. Their youtube channel and website are really successful, their website bringing in 15 million readers a month.
Vice says that they represent “a whole generation of young people, influencing what they see, hear, wear, think..” etc. Their statistics are more male viewers, with 63%. Female viewers are 37% and the mean age of the viewers on a whole is 27.
5 words which would describe the client are:
-strange
-different
-unique
-shocking
-quirky
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